International Journal of Engineering Technology and Applied Science

ISSN (Online): 2395-3853






Notice Board :

Call for Paper
Vol. 11 Issue 7

Submission Start Date:
July 1, 2025

Acceptence Notification Start:
July 20, 2025

Submission End:
July 25, 2025

Final ManuScript Due:
July 29, 2025

Publication Date:
July 31, 2025
                         Notice Board: Call for PaperVol. 11 Issue 7      Submission Start Date: July 1, 2025      Acceptence Notification Start: July 20, 2025      Submission End: July 25, 2025      Final ManuScript Due: July 29, 2025      Publication Date: July 31, 2025



Volume XI Issue VII

Paper Title
HOW THE DECOY EFFECT SWAYS CONSUMER PURCHASE BEHAVIOR
Author Name
Nishi Shrivastava , Dr. Shweta Choudhary
Year Of Publication
2025
Volume and Issue
Volume 11 Issue 7
Abstract
In today's competitive marketplace, pricing strategies have evolved into complex psychological tools designed to influence purchasing decisions. Among the most effective is the decoy effect—a tactic where the introduction of a third, asymmetrically dominated option skews consumer preference toward a more profitable or desirable choice.
PaperID
IJETAS/July/2025/01