International Journal of Engineering Technology and Applied Science

ISSN (Online): 2395-3853






Notice Board :

Call for Paper
Vol. 12 Issue 1

Submission Start Date:
January 1, 2026

Acceptence Notification Start:
January 20, 2026

Submission End:
January 25, 2026

Final ManuScript Due:
January 29, 2026

Publication Date:
January 31, 2026
                         Notice Board: Call for PaperVol. 12 Issue 1      Submission Start Date: January 1, 2026      Acceptence Notification Start: January 20, 2026      Submission End: January 25, 2026      Final ManuScript Due: January 29, 2026      Publication Date: January 31, 2026



Volume XI Issue VII

Paper Title
HOW THE DECOY EFFECT SWAYS CONSUMER PURCHASE BEHAVIOR
Author Name
Nishi Shrivastava , Dr. Shweta Choudhary
Year Of Publication
2025
Volume and Issue
Volume 11 Issue 7
Abstract
In today's competitive marketplace, pricing strategies have evolved into complex psychological tools designed to influence purchasing decisions. Among the most effective is the decoy effect—a tactic where the introduction of a third, asymmetrically dominated option skews consumer preference toward a more profitable or desirable choice.
PaperID
IJETAS/July/2025/01

Paper Title
COMPARATIVE ANALYSIS OF NSE AND BSE IN TERMS OF MARKET EFFICIENCY
Author Name
Chitra Wadhwani, Dr. Pushplata Chouksey
Year Of Publication
2025
Volume and Issue
Volume 11 Issue 7
Abstract
The National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) are the two dominant stock exchanges that have shaped the evolution of India's capital markets. Established in different eras, both exchanges have significantly contributed to the modernization, regulation, and expansion of financial markets in India.
PaperID
IJETAS/July/2025/03